Gutenberg Block

Monetizing Gutenberg Blocks: How I Built My First Custom Block Pattern and Sold It While I Slept

Hi, I’m Arnab. Seven years ago I wrote my first WordPress plugin just to add a “Buy Now” button. Last month I woke up to three fresh sales of a tiny Gutenberg block pattern I made in one evening. No ads. No spammy funnels. Just good code, two smart plugins, and a cup of tea. Below, I walk you through the exact baby steps I took—so you can copy, paste, and profit.


1. Why Blocks Sell Like Hot Cakes

Think of a block pattern as a mini-template. One click and your user drops a hero banner, pricing table, or coffee menu into their page.

  • Gutenberg is baked into every new WordPress install.
  • Users hate coding. They love drag-and-drop.
  • Patterns sell from $5 to $47 on Gumroad, ThemeForest, or your own shop.

2. What Gutenberg Block I Built in 2 Hours

I made a “Roast Level Card” gutenberg block pattern for coffee shops:

  • Image on the left.
  • Roast name, tasting notes, price button on the right.
  • Fully responsive.
  • Uses only core blocks + two free plugins.

3. Tools I Used

  1. Advanced Custom Fields (free) – to store extra data.
  2. GenerateBlocks (free + pro) – lightweight blocks that never bloat.

(If you upgrade via the links above, I earn a small cut—no extra cost to you.)


4. Step-by-Step Gutenberg Development (Plain English)

4.1 Create the Custom Fields

  • Install ACF → Add Field Group “Coffee”.
  • Add fields: roast_name, tasting_notes, price.
  • Set Location: Post Type = Post.
  • Save. Done.

4.2 Design the Pattern in the Editor

  • New Post → Add a Columns block (50/50).
  • Left column: add Image (set to circle style).
  • Right column: add Heading, Paragraph, Button.
  • Style with GenerateBlocks colors (global styles!).
  • Select all three nested blocks → click the three dots → Add to Reusable Blocks → name it “Coffee Card”.

4.3 Export as JSON

  • Dashboard → Tools → Export → Choose “Reusable Blocks”.
  • You get a tiny JSON file. That’s your product.

5. Make It Fancy (Optional Pro Upsell)

I added a paid version with GenerateBlocks Pro ($59/year):

  • Hover flip card.
  • SVG icons.
  • Global style buttons.

Buyers get both free and pro JSON files.


6. Where I Sell Without Stress

PlatformFeeMy PriceNotes
Gumroad9 %\$7Instant payout, no review.
ThemeForest55 %\$15Huge traffic.
My own site0 %\$12Email list loves it.

I simply uploaded the JSON, a 30-second demo GIF, and a one-page sales letter. Sales started in 24 hours.


7. Real Numbers After 30 Days

  • 47 free downloads (lead magnet).
  • 31 pro sales × $12 = $372.
  • I spent 2 hours building + 1 hour marketing.

8. Baby-Step Marketing Plan

  1. Tweet the demo GIF (10-second loop).
  2. Post in 3 Facebook groups about coffee shops.
  3. Add a “Need custom block development? Let’s talk.” button on the sales page.

That’s it. No ads.


9. Next-Level Ideas for You

  • Recipe card bundle for food blogs.
  • SaaS pricing table pack.
  • Real-estate listing block.

Pick any niche you love. One pattern can sell forever.


10. CTA (Yes, the Button Works)

If you’d rather sip coffee than wrestle JSON files, I’m one email away.
📧 arnab@technoglimpse.com — subject “Custom Blocks” — and I’ll quote a fixed price or hop on a free 15-min call.

Happy gutenberg development and happy earning!

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